But what about in actuality?
The latest official, yes, official poster from the greatly anticipated Rogue One: A Star Wars Story is fantastic in its concept. A tropical beach landscape with crystal clear waters that we’ve seen in the images released from the film recently (and glimpsed in the teaser trailer) with the all too familiar Death Star looming overhead.
That is a GREAT and simple design concept, but why does this feel… fan-made?
Director Gareth Edwards has gone to great lengths to have the tone of his Star Wars film feel like a war movie even comparing it in tone to Saving Private Ryan. He’s also hired Greig Fraser, the cinematographer of Zero Dark Thirty to aid him in this task which is sure to bring us a different looking Star Wars movie like we’ve never seen before.
The designers opinion:
So why does this official poster not sit right? It’s simple. It’s heavily Photoshopped. It breaches the uncanny valley in terms of realism; our brains can put everything together as something that is real and tangible, but it looks incredibly fake. For a movie that is striving for realism, albeit in a sci-fi space opera, this is a misstep in marketing. Imagine something that looked real? What we have looks like gameplay from a video game. It is the opposite of what Gareth Edwards has strived for and what we see in the genuinely amazing Celebration Reel embedded below. It’s also worth noting that there are very similar ‘Death Star looming in background’ fan-made posters that have been made months prior to this.
Out of the fan posters I’ve seen that fit the aesthetic the film is going for I rather like the idea of this one. Something like that is much more striking because of the natural landscape and the unique sight of Storm Troopers walking through the ocean waters while still being instantly recognizable as something Star Wars.
Will this marketing misstep or even the heavy reshoots hurt the film? Probably not. But the curiosity over this first stand alone Star Wars Story in many ways is more interesting than the core movies because it is so different and an experiment in the expansion of this universe.
The full poster can be viewed below. What do you think? How could you have made this better as a poster? Do you agree or disagree with us? Post your thoughts below in the comments!
Today in London, Gareth Edwards (Director) and Kathleen Kennedy (Producer) kicked off Star Wars Celebration with an exclusive new look at Rogue One: A Star Wars Story. They welcomed surprise special guests from the film: Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, Jiang Wen, Forest Whitaker, John Knoll, Executive Producer and Kiri Hart, Head of Story. The talented team of filmmakers and actors shared a behind-the-scenes look at the upcoming film.
Rogue One: A Star Wars Story is in theaters December 16, 2016.